How We Build It
U.S. Market Entry Strategy
We define the right positioning, structure, and go-to-market approach for European design brands entering the U.S., ensuring a focused and effective market launch.
Commercial & Business Development
We build and execute commercial strategies that drive revenue, including client acquisition, partnerships, and direct engagement with developers, architects, and designers.
Channel & Distribution Strategy
We establish the right distribution model, from showrooms to trade networks, aligning brand positioning with scalable and sustainable sales channels.
Strategic Partnerships & Market Positioning
We connect brands with the right partners and projects while refining their positioning to compete effectively within the U.S. luxury residential and multi-housing sectors.
About FORMA ADVISORY
FORMA ADVISORY builds the commercial systems that turn activity into pipeline, pipeline into revenue, and revenue into scale.
Select Engagements
We work with a limited number of European design brands seeking to establish or expand their presence in the United States.
Our focus is on companies ready to approach the U.S. market with clarity, commitment, and a long-term commercial vision.
Each engagement is selective and built around alignment, ensuring the right positioning, the right partnerships, and the right foundation for sustainable growth.
Perspective
European manufacturers and design brands ready to move from opportunistic sales to structured growth in the United States.
Without structure, growth is inconsistent.
With structure, growth becomes repeatable.
That is the difference between presence and scale.
About the Founder
Ney dos Santos builds commercial structure for European design brands to scale in the United States. Background in luxury interiors, working with developers, architects, and high-end residential projects.
